The brief
In July 2021, JD Cloud Summit was held in Beijing and brought industry leaders together to discuss the future development of digital intelligence. For JD Cloud, it was also an opportunity to release the industry’s first hybrid cloud operation system. Pico was commissioned by JD Technology to provide strategic design, fabrication, and on-site operation services for the summit.
Insight
The summit aimed at enhancing the influence of JD Cloud and building a stronger brand image as a digital intelligence solutions provider with a keen understanding of the industry’s needs. In response to this goal, Pico team designed a main venue with a high-tech atmosphere that would radiate the brand’s professionalism.
Solution
The Summit’s visual design used blue and red colours as the main theme, representing technology and JD respectively. The stage design was consistent with the same style. Other than the product launch, the event offered visitors multiple inspiring programmes to choose from, including speeches by JD Group’s executives, special forums, and industry leader roundtables.
Outside the main conference venue was an exhibition area with booths for JD Cloud and its partners, all designed and built by Pico. Summit delegates could visit different booths to learn more about digital intelligence applications in the industry. Partners could also interact with potential customers there.
Results
- More than 1,500 attendees, including representatives from 80 media
- According to the on-site questionnaire, 97% participants were satisfied with the event
