Brief
The Gold Coast Motor Festival is a Hong Kong’s premier celebration of beautiful automobiles. Designed to be “the perfect weekend for car aficionados, motor enthusiasts and the general public”, the second edition of the festival had more than 80 cars on show, from prized classic and collector cars to the most sought-after super and hypercars on the planet. There were also family-friendly attractions like children’s electric car racing, car-themed inflatable games, live music and entertainment performances and themed F&B offerings.
Creative
Pico was commissioned not only to deliver a host of event management solutions that created a fantastic weekend for all, but also to ensure that attendees visited the entirety of the sprawling festival site.
Execution
To ensure a unique and engaging guest experience pre-, during and post-event, we designed a bespoke mobile event app with several outstanding features built into it. The app was a big hit, providing basic functions like delivering information, the event programme, news updates and more. Also, the app contained a series of fun features like games, an Augmented Reality (AR) treasure hunt which covered the whole site and a lucky draw. Pico also turned it into an advertising channel by displaying the sponsor’s video and ad banner throughout the app.
Feature
Through the use of starbeacon technology, an enhanced and more accurate version of iBeacons which shortens the sensing distance from over 10m to just 3.5m, the app provided accurate navigation and made the locations for the treasure hunt even more precise –delivering fun for all throughout the weekend.
Our vision for the app was a long-term one – not just a one-off for this event. The app can be quickly adapted and used for future versions of this event, helping create value years into the future. Other benefits include being seen as a technological leader that is ahead of the competition, as well as the environmental benefits of not printing event leaflets and maps.
Results
After the event, the client’s senior management expressed great satisfaction with our work and immediately awarded us another contract for seasonal decoration work.
