Pico first worked with Oerlikon, one of the world's leading high-tech industrial groups, in 2016 at ITMA Asia – Asia’s largest textile trade show held every two years. The challenge given to us by Oerlikon was to ensure that numerous important features were incorporated into a relatively small stand. These included a VR cinema room with product room features and creative space for product presentations, in addition to meeting spaces and a VIP hospitality area.

The team was invited to use their full creative power on this project and they embraced the opportunity. Adorned with Oerlikon’s white and red branding, the stand was elevated by intelligently-placed LED lights and rope, which was creatively used to highlight the group’s production line.

The 272 sq. m. stand was a hit with the client and marked the beginning of a fruitful relationship which has continued to this day, with Pico producing stands for Oerlikon at ITME, Mumbai 2016, Domotex 2017, SINCE 2017, Shanghaitex 2017 and Domotex 2018.

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