Brief
Presented by Standard Chartered, the Taste of Hong Kong hosted four days of eating, drinking and entertainment at the Central Harbourfront Event Space in Hong Kong.
Pico created an effective digital payment solution for the event, and provided exhibitors and the organizer with 120 payment devices to ensure a smooth payment flow and post-event analytics.
Execution
Centralised digital payment solution
The cashless centralised payment system was exceptionally convenient to use, operate and administer. All onsite payments were made through a mobile point-of-sale system which accepted both credit cards and NFC payments.
Post-event analytics
Finally, the amount of data gathered through this process yielded impressive amounts of data which could be used, includes how attendees spent their time at the event, their general flow around the event site, and provide detailed analytics for each zone of the event.
Results
The system was a hit with the organizer, exhibitors and visitors. With fewer counters needed to make purchases, exhibitors and the organizer were able to deliver nimble, mobile payment options with less manpower; while visitors enjoyed the advantages of the convenient, queue-less and cashless system which allowed them to spend more time enjoying themselves at this delightful event.
