In an interview with Exhibition World, Caroline Bee, Senior Vice President of Pico EMEA, provided an insightful look at a rapidly changing market and how Pico’s unique response has helped it to an industry leading position.
Always an innovator and creative hotbed, Pico has been quick to not only embrace new technologies, but realise their full audience engagement potential. Guided by a well-developed data strategy and an Integrated Brand Experience framework, the Group can seamlessly coordinate a wide spectrum of expertise to devise highly integrated activations that connect brands more closely with more of their audience than ever before. With trends indicating an ongoing shift to more integrated and immersive experiences, such innovations are key to Pico’s increasing market resilience and sustained growth.
