With 2023 just around the corner, it’s a good time to assess what trends have taken off this year and what might be in the pipeline. Event professionals turn their attention to all things tech and what they can do for your events and your time management.
Metaverse and IOT
Pico has been developing a new HTML5 platform that businesses can use as a ready-made entry point to the metaverse. By using YAOLAND, brands can invite their audiences to an immersive, gamified marketing platform where users can create personal avatars and explore a world of experiences and stories as they collect NFTs, shop, socialise and play.
“We see a lot of potential in NFTs and blockchains for the incentivisation and tokenisation of event touchpoints, both physical and online,” says Andrew Chia, general manager in the Integrated Activation team at Pico Singapore.
“They can be a great omni-channel tool for creating lasting impressions on audiences. We’re also keeping an eye on supportive infrastructure and hardware, including 5G and the Internet of Things (IoT).
"While it’s easy to get excited by the latest tools, the important thing is getting these event technologies across to a wider audience. Creating digital experiences that are stable and accessible are key to ensuring that they have maximum take-up and are as hassle-free as possible.”
Andrew Chia
General Manager, Integrated Activation Team, Pico Singapore
