In a rapidly changing marketplace, brands must be willing and able to adapt innovative technologies to stay ahead. Recently, Pico Group Chairman Lawrence Chia shared his thoughts on pioneering their Integrated Brand Experience framework in Asia Business Outlook.
Pico Group excels in Total Brand Activation by combining creativity, community, content and data to craft compelling experiences that resonate with contemporary audiences. The Group uses digital and interactive tools like AI, web3, VR, AR and gamification to enhance engagement across platforms. With its strong market presence and digital, technological and data services, Pico Group has elevated its event offerings to new heights.
The company's capabilities include creating cross-platform campaigns that improve participation and boost clients’ return on investment. Pico Group’s advanced integration of innovative technology and robust internal procedures ensures superior client outcomes and user experiences. The company’s commitment to ongoing training initiatives and digital transformation strategies enhances operational efficiencies and audience engagement.
The Chairman of Pico Group emphasises how measuring the impact and efficacy of brand activations is essential to ensuring they provide outstanding value. To better measure the success of brand activations, Pico Group launches state-of-the-art technologies such as ExQTM Experience Analytics to optimise audience experiences and boost ROI. By balancing global consistency with local relevance, Pico Group creates customised brand activations that resonate with diverse regional markets and cultural contexts.
